Dirt Cheap Qualified Leads on Your Opt In List With Co-Registration By Suzy Sextera

An opt in list is simply an email list that people subscribe to by choice. Normally you will place some code that displays a form on your website or landing page. People can then enter their name, email, and other optional information to sign up to your opt in list. They will need to confirm their subscription by clicking a link within the email they receive. This entire process is taken care of via an autoresponder software service like GetResponse which charges a very small monthly or yearly fee to give you access to their extensive services online.

A method that some savvy people use to generate leads is through a process called co-registration. Some people debate whether co-registration is ethical or even reliable, but the truth is that it works in many situations. It involves simply posting an offer to join your opt in list on many popular websites.

There is a network of co-registration offers where yours will exist with several others. If your offer is selected by the prospect, then you get their email address and any other information that you requested. Co-registration is very popular as you can receive hundreds or thousands of new sign ups to your opt in list each day if you are on a popular co-registration network.

It is a popular method of getting leads because PPC and other online advertising can be costly and ineffective and take considerable time to perfect.

Your pool of email recipients will be increased quickly through co-registration at the minimum cost. You can also easily monitor new sign ups through your opt in service provider as mentioned earlier.

Another great benefit of ‘co-reg’ is that you can get exposure on websites and email lists that normally may be out of your reach; this can include very popular sites and lists of well known gurus.

Because your list will grow so fast with co-registration opt in, old stale leads are quickly replaced with new ones. This means you have an ongoing supply of new leads to market to.

Co-registration works best when you have programs and products that are already performing well and have a good conversion rate. If your existing customers have been responsive to your offers, then you will have more success with co-reg opt in.